Intel is planning to release a video-streaming settop device later this year with a built in camera. Ad Age reports that the camera will be used to target content recommendations by recognizing its viewers. Beyond that, an Intel rep "was extremely hesitant to say that the camera on the device will be used to target TV ads more precisely."
But why, other than the (maybe only initial) feeling of creepiness, wouldn't it? I'm not sure that many people notice or care anymore that Google software scans their emails to serve up somewhat relevant ads. Matching viewing habits or other consumer data to a face is perhaps less intrusive.
Now, it's possible that Intel plans to derive venue solely from subscription fees and hardware sales and won't run ads during streamed programming. Streamed ads can't be skipped as easily as with a DVR, though, and that in combination with ads targeted within a household could demand a premium -- as part of Intel's streaming service or some other in the near future.
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