Karl Rove's American Crossroads Super PAC has a web ad up attacking Ashley Judd, a potential challenger to Senator Mitch McConnell in Kentucky. Why does anyone know what American Crossroads has on its YouTube channel? Mostly because nearly every major national news outlet has reported on it, along with local media in Kentucky:
And its confidence in that happening is why American Crossroads didn't bother to spend any money airing the ad. The fact that the ad was never aired negates, I think, any news value in reporting on it -- much less airing it for free (and repeatedly) on a local news broadcast. It's not as if significant resources were spent on it or that any number of persuadable people would see it if not for this very news coverage. So what is there to talk about, other than the excitement of an early political attack on a celebrity, thus falling into a perfectly set trap that rewards a clever political operation with free airtime?
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