CBS, which will enjoy a giant audience for next week's Super Bowl, already generally crushes its competition for TV viewers. In last week's prime-time ratings, CBS had 17 of the top 20 programs. That's crazy.
Even with the biggest audiences, though, revenue from advertising is shrinking. That can explain why CBS is expanding its licensing of shows for streaming and leaning more heavily on carriers and affiliates for revenue (from CNBC):
"Moonves boasted that CBS , which was once almost entirely reliant on advertising, is now diversifying: This past quarter, a record 44 percent of its revenue came from non-ad sources, namely compensation for its broadcast and cable networks."
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